All articles tagged with #brand visibility
ChatGPT's new Atlas browser, still in beta, aims to automate web interactions and influence brand visibility inside AI browsers, prompting brands to consider how AI agents read their websites and the importance of social media content in shaping AI responses.
A study by Authoritas suggests that Google's AI-powered Search Generative Experience (SGE) could disrupt brand visibility and organic search traffic, with SGE results impacting a majority of websites across various industries. Adapting to generative search may require a shift in SEO strategies, focusing on long-form content, expert insights, and multimedia formats. SGE introduces new competition from unexpected sources, potentially diminishing the visibility and click-through rates of businesses that have invested heavily in traditional SEO. However, it also offers opportunities for businesses to invest in comprehensive, well-researched content and build a strong brand presence across multiple channels to increase their chances of appearing in SGE results.