"HMD Global Bids Farewell to Nokia, Introduces New Era"
HMD Global, the Finnish company that acquired the Nokia brand in 2016, is set to abandon the iconic Nokia smartphone brand and introduce its own brand for future mobile devices, including smartphones, headsets, and tablets. The company's decision hints at a strategic shift and marks the end of an era in Nokia's illustrious history. While HMD will continue to provide Nokia-branded feature phones, its smartphones will likely be launched under the new brand. The move could pose potential risks in losing consumer trust and market position but also offers benefits in repositioning and creating a new identity in the mobile industry.