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Brand Reversal

All articles tagged with #brand reversal

business4 months ago•3 min saved

Cracker Barrel Shares Drop Despite Mixed Q2 Earnings Amid Rebrand Controversy

Cracker Barrel's stock fell 10% after a mixed earnings report and a controversial rebrand that faced public backlash, leading the company to revert to its original branding and suspend remodels, while focusing on enhancing guest experiences and reporting modest financial growth.

via CNBC|

#brand-reversal #business #cracker-barrel

business4 months ago•3 min saved

Cracker Barrel Reverts to Old Logo Following Customer and Political Backlash

Cracker Barrel has decided to revert to its original logo after facing significant backlash from customers and political figures, including President Trump, who criticized the modernized design. The company acknowledged the mistake and announced the return of its traditional logo, emphasizing its commitment to its roots and customer preferences amid a broader brand transformation effort.

via CNN|

#backlash #brand-reversal #business