All articles tagged with #brand protection
Apple has sued Apple Cinemas for trademark infringement, claiming the theater chain's use of the 'Apple' name causes confusion and dilutes its brand, especially as the cinema chain plans to expand nationwide near Apple locations. The lawsuit seeks to stop the use of the name, damages, and rebranding, highlighting the importance of brand protection across industries.
Itch.io, a popular indie game platform, was temporarily taken offline due to a takedown request from Funko, which was based on a "bogus phishing report" generated by an AI-powered brand protection software. Funko clarified that their request targeted a specific page imitating their development site, not the entire platform. The issue has since been resolved, with Itch.io back online and the disputed page removed. The incident highlights challenges in automated brand protection systems and their impact on online platforms.
Amazon's 2022 Brand Protection Report shows the company's progress in preventing counterfeit products from reaching customers and being resold elsewhere in the global supply chain. The report highlights the company's innovations in seller vetting, improvements in automated protection technologies, and partnership with brands and law enforcement to hold counterfeiters accountable. Amazon's efforts have resulted in the identification, seizure, and appropriate disposal of over 6 million counterfeit products. The company aims to drive the number of counterfeits in its store to zero and maintain customer trust.