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Brand Independence

All articles tagged with #brand independence

business3 months ago•6 min saved

Ben & Jerry's Co-Founder Jerry Greenfield Resigns Over Loss of Independence

Ben & Jerry's co-founder Jerry Greenfield is leaving the company after 47 years due to concerns that its independence and social activism efforts have been compromised by its parent company Unilever, which has recently spun off its ice cream business amid ongoing conflicts over social and political issues.

via AP News|

#ben-and-jerrys #brand-independence #business

business4 months ago•1 min saved

Ben & Jerry’s Co-founder Resigns Over Unilever’s Suppression of Social Mission

Ben & Jerry’s co-founder Jerry Greenfield has resigned after nearly 50 years, criticizing Unilever for silencing the brand’s social mission and independence, despite a merger agreement intended to protect these values. The departure follows ongoing tensions over the company's stance on social issues and potential sale attempts, highlighting conflicts between the founders' values and corporate interests.

via The Guardian|

#ben-and-jerrys #brand-independence #business