All articles tagged with #brand expansion
Disney is moving the Disney Princess brand into upscale, lifestyle categories—beauty, fashion, fine jewelry, home décor—through premium licensing deals and high‑fashion collaborations (such as Viktor&Rolf x Disney’s collector Cinderella doll) and experiential ventures, aiming to boost margins and reach new audiences beyond children’s toys while staying true to the franchise’s storytelling.
The Nothing Phone (3) faces challenges entering the US market due to high competition, carrier store dominance, and a focus on premium pricing, which may hinder its success despite solid specs. The company's strategy of launching an $800 flagship without strong support for its budget models risks limiting its growth potential in the US, where affordable, well-supported phones like Google's Pixel A-series have proven more successful. To succeed, Nothing might need to shift focus toward more accessible, fully supported budget devices to build brand recognition and a loyal customer base.
HMD Global, the company behind Nokia-branded smartphones, has announced plans to launch its own line of mobile devices under a new HMD brand. The Finnish company, which was formed after Microsoft relinquished its rights to the Nokia brand in 2016, will co-exist its new brand alongside Nokia phones and collaborations with undisclosed partners. While no release timeline or details about the new products have been provided, it is likely that the devices will be manufactured by Foxconn, the current producer of Nokia-branded phones. HMD Global aims to design affordable and sustainable devices, potentially reclaiming some of Nokia's brand legacy under a new name.
Lionel Messi has announced his intention to sign with Inter Miami of MLS, choosing to make the United States his home base for some time. In doing so, he is attempting to gain something he hasn’t achieved since before he was at the FC Barcelona academy system: a place ever so slightly away from the spotlight. Messi is going to bring his family to Miami to attempt to soak in this last phase of his playing career. He will need to excavate a new version of himself, being a salesman on a consistent, everyday basis, to further expand his brand and the sport in the U.S.