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Brand Confusion

All articles tagged with #brand confusion

business5 months ago

Apple Sues 'Apple Cinemas' Over Trademark Dispute Amid Expansion

Apple has filed a lawsuit against Apple Cinemas, a small theater chain expanding rapidly and using a similar name, claiming trademark infringement and potential consumer confusion, especially near Apple's headquarters. The chain's attempts to register its name were denied, and Apple has issued a cease and desist, citing its prior trademarks and brand protection efforts.