
Old-School Fast Food Chain Makes Comeback
Roy Rogers, a cowboy-themed fast food chain once declining, is making a comeback with new locations and nostalgic charm, after being nearly phased out by the early 2000s.
All articles tagged with #brand comeback

Roy Rogers, a cowboy-themed fast food chain once declining, is making a comeback with new locations and nostalgic charm, after being nearly phased out by the early 2000s.

KFC has launched the Kentucky Fried Comeback campaign, featuring new menu items, a revamped look for Colonel Sanders, a celebrity chef cameo, and a promotional offer of free fried chicken buckets for spending $15 online, all aimed at reclaiming its position as the top fried chicken fast-food chain.