"Vanderpump Rules' 'Scandoval' Sparks Business Boom with Boys' Lies"
The clothing brand Boys Lie experienced a surge in sales after "Vanderpump Rules" star Tom Sandoval cheated on his girlfriend with their co-star, causing his girlfriend to wear Boys Lie apparel. The brand's simple catchphrase, "boys lie," resonated with customers, including celebrities like Tori Spelling. Boys Lie's marketing strategy involves gifting clothes to celebrities and influencers, who then post photos on social media, driving sales. The brand made $8 million in revenue last year and is projected to reach $9-10 million in 2023. Boys Lie is expanding with new drops and a podcast, becoming a lifestyle brand and a voice for customers going through heartbreak.
