How a $1 Deal Made Boston's Pub a TV Icon
The Bull & Finch in Boston lent its exterior for Cheers for a mere $1, later rebranding as Cheers Beacon Hill; the bar became a lasting pop-culture landmark, drawing hundreds of thousands of visitors, offering Cheers-themed fare and merchandise, and helping launch the show’s legacy (and its Frasier spin-off) while balancing its role as a local hangout.