"Disney Proxy Battle: Investor Nelson Peltz Takes on Boardroom"
Small individual shareholders, holding up to 40 percent of Disney's shares, are playing a significant role in the company's boardroom battle against activist investor Nelson Peltz, who is seeking two board seats. Unlike most global companies, Disney has been actively engaging with individual shareholders through political-style campaign materials, recognizing their potential influence in the proxy battle, which is one of the most expensive in history.