Elliott Management's Push for Changes Boosts Goodyear Stock.
Activist investor Elliott Management has launched a campaign against Goodyear, citing poor margin performance versus rivals, weak board oversight of management, and ill-timed tire distribution deals. Elliott is pushing for a sale or other action on Goodyear's 1,000-plus retail stores and the installation of five new board members. The firm thinks Goodyear could be worth $32 a share under its plan. Goodyear stock rose 20% on Thursday afternoon to $14.10 on news of Elliott's involvement.