
Blumhouse Aims Sub-$1M Horror While Betting on IP Post-Merger
Jason Blum says Blumhouse will keep horror budgets ultra-low (including sub-$1M projects) even after the Blumhouse–Atomic Monster merger, while expanding into IP-driven titles. The company will balance originals (about 40% of its slate) with IP-heavy releases, aiming to be the 'Disney of Fear' and leveraging post-COVID audience trends. Get Out is highlighted as a turning point, and Blum emphasizes sustaining original storytelling alongside big IP projects across films, TV, and live events.


