
"Louisiana's Largest Health Care Deal Crumbles: Blue Cross Sale Shelved"
Blue Cross and Blue Shield of Louisiana's $2.5 billion deal to sell to Elevance Health fell apart after facing intense political opposition, concerns from policyholders, and regulatory issues. Despite spending $20 million and garnering support from powerful lobbyists and the governor, the deal was ultimately derailed by a state Senate hearing and a lack of coordination between the companies' teams. The deal's collapse highlighted the challenges of navigating political and public relations aspects of major business transactions in the healthcare industry.
