CEO Bill Abbott Addresses Candace Cameron Bure's Controversial Statements on LGBTQ Christmas Movie
Great American Family, led by former Hallmark CEO Bill Abbott, has experienced significant growth, with a 150% increase in total viewers in 2023 compared to 2022. The network attributes its success to recognizable stars like Candace Cameron Bure, who has been instrumental in promoting the brand. However, the network faced backlash after Bure's comments about not featuring same-sex couples. Abbott discusses the network's growth, its holiday lineup, the importance of exclusive contracts with talent, and the challenges of the linear and streaming models. He also addresses the network's commitment to diversity and inclusivity, acknowledging the need for improvement, and clarifies that Bure's personal views do not necessarily reflect those of the company.