Premium reservation programs offer access to exclusive dining experiences.
Restaurants are targeting higher-income diners with premium reservation options to drive higher sales, as more consumers book their tables ahead of time. SevenRooms and Resy offer restaurants tools such as online ordering, waitlists, and reservations, and then share more customer data with them than OpenTable does to help them target specific diners. The move toward premium restaurant reservations can partially explain why it feels like it's so much more competitive to book a table in advance these days.