Beyond Meat is dropping 'Meat' from its name to become Beyond and expanding into plant-based beverages and snacks, including sparkling drinks like Beyond Immerse, unveiled at Natural Products Expo West 2026.
Jonathan Johnson has stepped down as CEO of Beyond (formerly Overstock.com) under pressure from activist investor JAT Capital, which owns a 9.6% stake in the company. The hedge fund blamed Johnson for the company's poor financial performance and proposed that Marcus Lemonis, who recently joined Beyond's board, should become the new CEO. Dave Nielsen, Beyond's president since 2019, will serve as interim CEO while the search for a permanent replacement is underway. Overstock.com rebranded its website as Bed Bath & Beyond after acquiring intellectual property from the bankrupt company.