"PSL's 20th Anniversary: The Birth and Rise of Starbucks' Pumpkin Spice Latte"
Originally Published 2 years ago — by Starbucks Stories
Starbucks Pumpkin Spice Latte, or PSL, celebrates its 20th anniversary this year. Originally introduced as a test in 2003, PSL quickly became a hit and entered the cultural zeitgeist. The beverage was created through a process of taste testing and refinement, with pumpkin emerging as the unique flavor. Social media played a significant role in its popularity, with customers sharing their love for PSL online. Over the years, PSL expanded its offerings and gained a global following. Today, it remains a beloved fall beverage, with new variations and at-home options available.