McDonald's introduces CosMc's, a spin-off chain to rival Starbucks
McDonald's has introduced its new drive-thru beverage chain called CosMc's, which aims to directly challenge Oregon-based Dutch Bros. The fast-food giant plans to open 10 locations by next summer, with one in a Chicago suburb and nine in Texas. The success of CosMc's could potentially put a "valuation cap" on Starbucks and Dutch Bros, according to an analyst. CosMc's features colorful, sugary, caffeinated beverages and aims to combat the "3 p.m. slump" between lunch and dinner. While Dutch Bros has a devoted following and ambitious expansion plans, its ability to reach its goals may depend on the success of McDonald's CosMc's concept.