The Fascinating Phenomenon of Taylor Swift's Eras Tour.
Bridal company Nicole + Felicia Couture designed a bespoke ball gown for Taylor Swift's Eras Tour, featuring 200,000 hand-sewn sequins and crystals. The company relies on celebrity partnerships, not ads, to build brand recognition and establish its name in the industry. By dressing celebrities like Swift, Chrissy Teigen, and Paris Hilton, the company leverages star power on social media. Building strong relationships with celebrity stylists and being flexible under pressure are key to success in the industry.