All articles tagged with #bespoke
Luxury automakers like Rolls-Royce, Aston Martin, Mercedes-Maybach, and Cadillac are expanding their bespoke services to cater to ultra-wealthy clients seeking highly personalized and artistic vehicle modifications, including custom colors, interior designs, and even pet portraits, reflecting a growing market for exclusive, story-rich automobiles among the global elite.
Rolls-Royce is focusing on maintaining its luxury and exclusivity by prioritizing bespoke, personalized vehicles over volume, resisting trends like large screens and logo displays, and investing heavily in its brand and craftsmanship rather than expanding production, even amid market challenges.
Pagani has unveiled a one-of-a-kind hypercar called the Huayra Dinamica Evo, which was produced by its Grandi Complicazioni team for an unnamed customer. The open-top speed machine is based on the Huayra Roadster BC and features a burgundy exterior with black racing stripes and gold details. The car is likely powered by an AMG-sourced twin-turbocharged 6.0-liter V-12 engine and is expected to cost well above the standard Huayra Roadster BC's $3.4 million sticker price.