"Bud Light's Challenging Year Leads to Record Low in U.S. Beer Consumption"
Beer consumption in America hit its lowest point this century, with a significant decline in sales for major brands like Bud Light, which faced a boycott over its partnership with transgender influencer Dylan Mulvaney. The boycott, which was a reaction to perceived identity politics, exacerbated an existing trend of reduced demand for domestic premium beers. Anheuser-Busch, Bud Light's parent company, experienced a substantial drop in market value and sales as it grappled with the backlash and attempted to rebrand.