Katie Couric Launches Film and TV Banner, Developing Memoir as Sitcom
Katie Couric is expanding her media ventures by launching Barolo Films to develop documentaries, scripted, and unscripted content, including a sitcom based on her memoir 'Going There.' She emphasizes the importance of authenticity in media and discusses her digital media strategies, including her new platform on Substack, as she navigates the evolving landscape of entertainment and journalism.