U.S. Streamers Reconsider Original Content Budgets.
TV industry executives discussed cost-effective programming and the impact of the WGA strike at the Banff Media World Festival. Streamers are becoming a new option for TV series sales, but with slimmed-down orders and changed deal points. The global TV industry has passed peak TV in terms of volume, but not standards. Executives are focusing on creating global series with worldwide impact, rather than just focusing on the US market. Amazon Studios' head of drama series pointed to the success of the Russo brothers' Citadel global spy thriller, which has spun off local-language formats in various countries.