Meta's AI tools revolutionize ad creation and testing.
Meta has launched AI Sandbox, a "testing playground" for advertisers to try out new generative AI-powered ad tools. The company has been working with a small group of advertisers on three AI Sandbox tools so far: text variation, background generation, and image outcropping. Meta has also announced several AI-powered updates to Meta Advantage, its portfolio of automated tools and products that advertisers can use to enhance their campaigns. The company has been investing "tens of billions of dollars" into AI each year, and the advanced models will help drive better results for businesses.