"South Carolina vs. Iowa: Record-Breaking Viewership for NCAA Women's Title Game"
South Carolina's victory over Iowa in the women's NCAA championship game drew a preliminary audience average of 18.7 million on ABC and ESPN, making it the most-watched basketball game since 2019. The audience numbers are expected to increase when Nielsen releases its final numbers, and the game is likely to have a bigger audience than the men's title game. This marks a significant increase in viewership compared to previous years, with the women's final also having the biggest audience for a Sunday afternoon sporting event on ESPN and ABC since January 2021.
