"NBA Shatters Attendance Records with 22.5M Fans in 2023-24 Season"
The NBA set new attendance records for the 2023-24 regular season, with all-time highs in total and average attendance, sellouts, and percentage of capacity sold. The league saw roughly 300,000 more fans in its arenas compared to the previous season, with 872 sellouts and 71% of games selling out. LeBron James, Stephen Curry, Victor Wembanyama, and Luka Dončić were the most viewed players on social and digital media platforms, with a highlight featuring Dončić garnering 250 million views.
