Harley-Davidson Appoints Topgolf Executive as New CEO
Harley-Davidson has appointed Artie Starrs, former CEO of Topgolf, as its new president and CEO, succeeding Jochen Zeitz amid ongoing struggles with declining motorcycle demand and dealer profitability. The transition aims to revitalize the brand and address challenges such as aging ridership and dealer closures, with strategic moves including selling a stake in its financing arm and launching a new affordable motorcycle model.