"The Art Preferences of Asia's Young and Wealthy Collectors"
Wealthy, young collectors in Asia, particularly Gen Zers and millennials, have been driving demand for art, with mainland China being the top contributing region. They are showing a preference for online art auctions and are drawn to a diverse range of art forms, including sculptures, installations, digital art, and prints. The pandemic has accelerated the shift to digital in the art world, with auction houses investing in digital spaces to attract younger buyers who are more digitally savvy and globally connected.