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Aritzia

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business2 years ago

Inside Aritzia: A Culture of Fear and Appearance Obsession Revealed

Former employees of Canadian clothing company Aritzia have described a culture of fear and obsession with appearance under the leadership of founder Brian Hill. Employees claimed that Hill prioritized aesthetics above all else, leading to high-pressure and exploitative working conditions. Some employees alleged that they were asked to rate their own or each other's appearance in daily huddles, and there was immense pressure to sell. The company has also been accused of being inhospitable to Black women. While Aritzia's spokesperson denied these allegations and emphasized the company's commitment to inclusivity, numerous current and former employees spoke out about the grueling work environment. Hill, who recently transitioned from CEO to executive chair, has been described as an exacting leader with a perfectionist streak.

business2 years ago

Aritzia's Offline Strategy: From Bricks to Fashion Icon.

Canadian fashion brand Aritzia, founded in 1984, has become one of America's fastest-growing fashion brands, with over 115 boutiques across Canada and the US. Founder Brian Hill's obsession with every detail of the company, from store design to clothing lines, has helped create an "everyday luxury" brand. Despite the rise of e-commerce, Aritzia's brick-and-mortar stores account for 65% of its $1.6 billion in revenue, with sales jumping 53% overall in the fiscal year ending February 2023. Aritzia's success has been helped by social media, with its vegan leather Melina pants going viral on TikTok.