Spotify's latest price hike nudges subscribers toward rivals
Spotify has raised US prices for its Premium plans (Individual $12.99/mo, Student $6.99, Duo $18.99, Family $21.99), with changes applying immediately to new subscribers and at the next billing cycle for existing ones. The move follows the rollout of Lossless streaming and positions Spotify as more expensive than Apple Music, Tidal, and YouTube Music, prompting readers to consider switching to alternatives that offer higher-quality audio or different value propositions.