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Apple Strategy

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technology5 months ago

Apple to Phase Out iPhone 18 Base Model in Favor of Foldable and Budget Variants

Apple will delay the release of the base iPhone 18 until 2027, while the iPhone 18 Air, Pro, and Pro Max models, along with a foldable iPhone, will launch in September 2026. This change aims to boost sales by releasing the top models earlier, potentially encouraging consumers to opt for higher-end versions instead of waiting for the base model. Meanwhile, Samsung plans to keep its release schedule unchanged, launching all Galaxy S26 models early next year.