Apple's Future iPhones: Ultra Models, Foldables, and Premium Materials
Apple is rumored to introduce a foldable iPhone next year, potentially called 'iPhone Ultra,' to signify a new top-tier model that surpasses the 'Pro Max' in size and features. The Ultra branding aligns with Apple's naming hierarchy and branding strategy, emphasizing innovation and premium pricing, with the new foldable expected to cost over $2,000. This move would differentiate the device from competitors and reinforce Apple's trend of creating unique product identities.