Apple's updated app marketplace installation process includes 'scare screens' that successfully deterred users from proceeding, indicating a potential impact on user experience and app installation behavior.
Apple has blocked the iTorrent app from an alternative app marketplace in the EU, citing restrictions on automated access and proprietary content protections.
Mobivention, a company specializing in IT solutions, has announced the launch of its own App Marketplace for iOS, aimed at providing an alternative distribution platform for B2B and B2C apps outside the iOS App Store, particularly for enterprise apps. The marketplace will offer simplified rules for publishing apps and white label solutions for large corporations, with approval processes aligned with Apple's guidelines. As Apple prepares to release iOS 17.4 to comply with the EU's Digital Markets Act, other companies like MacPaw and Epic Games are also gearing up to introduce their own App Marketplaces for iOS.