Fanatics Appoints Former Opendoor Executive as CEO of $5B Merchandise Business
Fanatics, the sports platform, has hired former Opendoor executive Andrew Low Ah Kee as the CEO of its merchandise business unit, Fanatics Commerce, which generates over $5 billion in annual sales. This move is part of Fanatics' restructuring efforts, with a focus on commerce, betting and gaming, and collectibles. The company aims to create the best fan experience and expand its business beyond sports merchandise, including ventures into sports betting. The recent executive appointments bring Fanatics closer to its goal of an eventual IPO.