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The Dallas Cowboys cheerleaders received a 400% pay increase after years of lobbying, as revealed in the Netflix docuseries America's Sweethearts, marking a significant victory for the team amidst ongoing discussions about their compensation and working conditions.
The Dallas Cowboys cheerleaders are receiving a 400% pay increase, the largest in their history, after years of advocacy and a previous lawsuit settlement, reflecting their value and recognition by the team.
The second season of Netflix's 'America’s Sweethearts' reveals that the Dallas Cowboys Cheerleaders will receive a 400% pay increase for the 2025 season, marking a significant improvement in their wages after years of low pay and a notable lawsuit for unfair compensation.
Dallas Cowboys cheerleaders, despite their high-profile status, earn relatively low wages, averaging around $150 per game, with some variation based on seniority and position. The role is considered part-time, requiring cheerleaders to hold additional jobs to support themselves. The job is often pursued for passion and the unique experience rather than financial gain, with many cheerleaders covering personal expenses to maintain the required image. The issue of low pay has led to lawsuits and ongoing discussions about fair compensation in the NFL.
Netflix announced a new docuseries, "America's Sweethearts: Dallas Cowboys Cheerleaders," following the iconic cheer squad through their 2023-24 season, set to premiere this summer. The seven-part series promises an intimate look at the lives of the cheerleaders and coaches, with behind-the-scenes access provided by the Dallas Cowboys. The series comes from the team behind "Cheer" and "Last Chance U," offering a glimpse into the drive, hustle, and drama among the cheerleaders and coaches, including longtime Cowboys cheer director, Kelli Finglass.