"Consumer Demand for Affordable Electric Cars Rises Despite Cost Concerns"
Despite reports of weak demand for electric vehicles, a survey of 2,000 Americans found that over half are considering an electric or hybrid car for their next purchase, with a median budget of $50,000. These potential buyers are more focused on practical considerations such as cost of ownership and charging infrastructure, and are willing to pay a premium for electrified cars. They also tend to gravitate towards trusted brands like Toyota, which is still emphasizing hybrids, over newer electric-focused brands.