NBC Sports Launches 'Madden NFL' Alt-Cast for Texans-Chiefs Game
NBC Sports is launching an alternative NFL broadcast called the Madden NFL Cast, based on the popular Madden video game franchise, for the December 21 game between the Kansas City Chiefs and Houston Texans. This altcast will stream on Peacock and feature video game graphics, live action, and expert commentary, aiming to engage a younger demographic interested in innovative sports viewing experiences. The broadcast will include contributions from former NFL players and professional Madden gamers, blending real-time game analysis with video game elements.