YouTube Mandates Disclosure of AI-Generated Content in Videos
YouTube is now requiring creators to disclose the use of "altered or synthetic" content, including AI-generated media, in their videos. This initiative aims to help viewers identify videos made using generative AI. Examples of content requiring disclosure include altered footage of real events or places and the use of deepfakes. Failure to disclose this information may result in penalties, including suspension from the YouTube Partner Program. Viewer-facing labels for "altered or synthetic" content will be implemented in the coming weeks, and the disclosure requirement for creators is rolling out starting today.