Zucker-Backed Banijay-All3Media Merge Creates World’s Largest Indy Content Giant
Jeff Zucker’s RedBird-backed push fuels Banijay and All3Media’s $8 billion merger to form the world’s largest independent content company, with Zucker as chairman and Marco Bassetti as CEO; the deal would unite 170 production banners across 25 countries, produce about 20,000 hours annually (roughly 70% unscripted, 30% scripted), and target cost and revenue synergies through IP monetization and live-events, with closing expected in the fall.
