UnitedHealth and Optum rebrand NaviHealth
Originally Published 2 years ago — by STAT
UnitedHealth Group and Optum are discontinuing the name of their tech-driven care management company, NaviHealth, following congressional criticism over the use of algorithms to deny payments for patients' care. The move is part of a broader rebranding effort by Optum's division, which provides services to people at home and in post-acute facilities. UnitedHealth aims to control every aspect of patient care outside of hospitals while distancing itself from controversial practices. Optum's post-acute-care companies will be renamed Home & Community Care starting in Q1 2024.