Amazon has made Alexa Plus available to everyone through an early access program, allowing users to access a web interface for managing tasks, smart home devices, and entertainment, with added features like document uploads and shopping list creation, though some functionalities are still developing.
In 2025, AI-powered smart home assistants like Alexa Plus have failed to meet expectations, struggling with basic tasks and reliability despite promises of advanced, conversational capabilities. Experts attribute these issues to the inherent unpredictability of large language models (LLMs) and the challenges in integrating them with traditional command-based systems, leading to a reliance on real-world testing and gradual improvements over time.
Alexa Plus, a new AI-powered version of Amazon's voice assistant, offers more human-like conversations, better app integrations, and enhanced smart home capabilities, but comes with privacy concerns and a high cost for non-Prime users. It's highly beneficial for Prime members but may not be worth the price for others, especially given ongoing chatbot limitations.
Some users are now able to access the new Alexa Plus web interface, which offers a chatbot-like experience and smart home controls, marking a step forward in Amazon's voice assistant platform.
Amazon's new Echo Show smart displays are a significant upgrade with modern hardware, faster performance, and better screens, but their continued display of full-screen ads dampens enthusiasm. The Echo Show 8 and 11 differ mainly in size and display quality, with both supporting advanced smart home protocols and featuring improved audio and cameras.
Amazon is integrating Alexa Plus into its Music app on iOS and Android, allowing users to access advanced AI features for music discovery, detailed information, and personalized recommendations across all subscription tiers, initially available to beta testers.
Recent updates to the Amazon Echo Show have led to an increase in intrusive full-screen ads, making the device less usable and prompting some users to consider returning it. Amazon's push for ad revenue, especially with the new Alexa Plus, has resulted in ads appearing across various functions, but users can mitigate this by setting routines or changing device language settings. Despite these workarounds, the pervasive advertising raises concerns about user experience and privacy.
Amazon has launched a new Fire TV Stick 4K Select featuring its in-house VegaOS, replacing Android for faster app launching and streaming, along with new Omni QLED and 2-Series/4-Series TVs that include enhanced brightness, color adjustment, and integrated Alexa Plus AI capabilities.
Amazon's upgraded Alexa Plus will now come pre-installed on new Echo and FireTV devices, offering more natural language understanding and new features like booking reservations and controlling routines, marking a significant step in Amazon's AI assistant development, currently available in the US through early access.
Amazon announced new Fire TV models at its hardware event, including the high-end Omni QLED with improved brightness and local dimming, as well as more affordable 2 and 4-series TVs, all featuring omnisense presence detection and enhanced Alexa integration, available for preorder now and shipping next month.
Amazon's Alexa Plus, an upgraded AI-powered voice assistant, shows promise in controlling smart home devices and simplifying routines but still faces issues with speed, reliability, and hardware integration. While it improves natural language commands and automations, its unpredictability and hardware limitations hinder its potential, and further hardware enhancements are expected to unlock its full capabilities.
The reviewer tests Amazon's new Alexa Plus, which no longer requires specific voice commands and features an ambitious but still limited agentic AI that aims to act on users' behalf. While it understands natural speech better and can manage tasks like booking tickets or fixing appliances, its capabilities are currently restricted by reliance on specific services and lack of web-wide browsing, making it not yet a full replacement for a personal assistant.
After 24 hours with Alexa Plus, the author finds it to be a significant upgrade with improved conversational abilities and smart home integration, though it still has some flaws like occasional inaccuracies and interface issues. The new AI offers more natural interactions and better control over smart devices, but some features are still in early access and require further testing.