All articles tagged with #airport branding
Oakland Airport officials announced a plan to rename the airport as 'Oakland San Francisco Bay Airport' to boost visibility and regional identity, following a legal dispute over the previous name, with the new name to be considered at a July board meeting.
Oakland International Airport has renamed itself the Oakland San Francisco Bay Airport to emphasize its regional location, despite ongoing legal disputes with San Francisco over the use of the name, with the Port of Oakland planning to propose the new name for approval in July 2025.
Oakland officials have approved changing the name of the city’s airport to San Francisco Bay Oakland International Airport, a move that has sparked controversy and potential legal battles with San Francisco. The decision aims to better advertise the airport's proximity to the San Francisco Bay and attract more business, but San Francisco officials argue that it infringes on their airport's trademark and could confuse travelers. Despite pushback, Oakland port officials are moving forward with the name change, citing polling data showing support from residents and the potential to improve demand and bring in more flights.