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Airline Segmentation

All articles tagged with #airline segmentation

business6 months ago

US Airlines Explore Budget-Friendly and Segmented Premium Cabin Options

United Airlines is planning to introduce a 'basic' Polaris business class fare as part of a broader trend among US carriers to segment their revenue and offer more choices to customers, potentially including restrictions similar to basic economy. This move aims to attract leisure travelers and diversify revenue, but may not result in significantly cheaper fares and could include limitations like reduced flexibility and lounge access. The trend is expected to become standard across major US airlines within the next year.