Apple Rebrands SEED as Sales Coach, Teasing AI Help for Store Staff
Apple will rebrand its SEED training app as 'Sales Coach' with a new Liquid Glass design and an upcoming AI chatbot to assist Apple Store and Apple Authorized Reseller staff with product knowledge; launching on iPhone, iPad, and the web later this month, it's an internal tool, and it's unclear whether the chatbot uses Apple's own LLM or a third‑party platform.