Apple is expected to launch several innovative products in 2026, including the iPhone Fold, a budget MacBook, a new smart home device, AI glasses, and a revamped Siri, amidst both optimism and challenges in maintaining its market dominance and advancing AI capabilities.
Apple is expected to unveil new devices at its September 9 event, but the highly anticipated AI-powered Siri is unlikely to be ready, with most improvements and a major overhaul expected around 2026. Meanwhile, iOS 26 will introduce several AI features like real-time translation and enhanced visual intelligence, but the next-gen Siri remains in development, with Apple reportedly supporting GPT-5 and exploring collaborations with OpenAI and others.
Apple's stock may decline after the September 9 reveal of the iPhone 17 series, which is expected to be an incremental update, with potential for a short-term dip based on historical sell-the-news patterns. However, new AI integrations like a possible Google Gemini-powered Siri could boost investor confidence. Despite a cautious outlook, Apple remains a strong buy with a target price of 250, though it currently trades below its buy point of 260.10.