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Advertising Tier

All articles tagged with #advertising tier

business2 years ago

Netflix's Strong Q2 Earnings Defy Hollywood Strikes and Password Sharing Concerns

Netflix reported strong earnings in the second quarter, adding 5.9 million subscribers and seeing a 3% rise in revenue to $8.2 billion. The company attributed its success to a crackdown on password sharing and the introduction of a new advertising tier. Despite ongoing Hollywood strikes, Netflix's stock prices have increased by roughly 50%. The company remains focused on creating compelling content, improving monetization, and investing in service improvements. Analysts are optimistic about Netflix's advertising business and its potential for growth.

via The New York Times|
#advertising-tier#business#earnings
business2 years ago

Netflix's Successful Password Sharing Crackdown Boosts Revenues and Subscribers

Netflix is set to release its second-quarter earnings report, which will provide insights into its subscriber momentum, progress on its cheaper advertising tier, and the impact of its password-sharing crackdown. Analysts have raised their price targets on Netflix, expecting positive updates on the company's monetization efforts and advertising tier rollout. Wall Street is bullish on Netflix shares, which have gained over 50% year-to-date. Analysts forecast net subscriber growth of 2.37 million in Q2 and anticipate revenue re-acceleration in the second half of 2023. However, some caution that high subscriber expectations may limit the opportunity for upside surprises.

via Hollywood Reporter|
#advertising-tier#business#earnings-report