Google Refunds Advertisers Over Mis-Sold and Low-Quality Ads
Google has issued refunds to marketers after being accused of selling low-quality ads on third-party websites. An Adalytics study found that Google violated its own advertising standards approximately 80% of the time. The study accused Google of misleading advertisers by playing premium ads without audio, placing ads in low-value areas, placing ads in automatically-played videos, and placing ads on websites that don't meet Google's standards for monetization. Companies impacted include small businesses, Fortune 500 companies, and even the U.S. Federal Government. Marketers have expressed regret over purchasing Google's True View ad product. Google has defended itself, stating that it sometimes issues credits to advertisers as part of ongoing relationship building.
