"NFL's Bills-Chargers Matchup on Peacock Introduces Commercial-Free Fourth Quarter"
NBCUniversal and the NFL will offer the league's first-ever commercial-free fourth quarter during the Buffalo Bills vs. Los Angeles Chargers game, reducing the standard NFL ad load by over 40% and providing more than 12 minutes of additional game-related content. This is made possible by presenting sponsors Capital One, Hyundai, and Walmart. The broadcast will feature special content takeovers and game features instead of commercials, creating a unique fan experience.