"Google's Phase-Out of Tracking Cookies: Impact and Alternatives for Marketers"
Originally Published 2 years ago — by Mashable
Google has initiated the phase-out of third-party cookies in Chrome, affecting about one percent of users, with a broader rollout expected in the coming months. This move is part of Google's Privacy Sandbox initiative, which aims to replace cookies with a less invasive ad personalization system called "Ad Topics." Users who don't want to wait for Google's full phase-out can manually block third-party cookies in Chrome's settings under the 'Privacy and Security' tab. The transition may impact user experience on websites, as some conveniences like stored logins and preferences may be lost in favor of increased privacy.